Our Approach to Responsibility
Our core values guide what we see as our corporate responsibility. Operating responsibly – on the ground and in the sky – is inseparable from our success. It is the starting point for everything we do for society and the environment. This year, we made progress in our responsibility strategy:
ENVIRONMENT: We focused on shrinking our greenhouse gas footprint, preserving the beautiful destinations we fly to and reducing waste.
COMMUNITY: We increased literacy in our communities and contributed to science, technology, engineering and math (STEM) education and volunteered in our communities.
CREWMEMBERS: We made it a priority to focus on diversity and inclusion to ensure that our culture fully reflects this commitment.
Using the Blue Review
Our values are so central to the way we operate at JetBlue that we have organized this annual review around them. This approach will help readers understand the unique JetBlue culture - why we do what we do and the way that we go about it. We have added features throughout that showcase how crewmembers bring our fun value to life.